Reflect the core of your business

The Core of Your Business

The core strength of your business is not in your marketing or sales team (or any other department, for that matter). Failing to take the time to put in place HouseRules is prematurely restricting the success from the outset. It’s all very well having it on your mental list of things to do, but your constant delay is the starting point of your woes.

As humans, our powerhouse is not the bulky arms or thick thighs.  All strength is gathered from the core – our abdominals.  A strong core will see a person strut confidently and witness the body in gravity-defying positions.  Much like in business, you may see the slickest of salesperson If you had your tailored HouseRules in  poses. When you spy, that one person is always jet-setting off on some exotic holiday without a hint of fear. They have been monitoring the waistline of their business to ensure it remains on the good side of medical concerns. They have solid policies and procedures that they understand and share with their internal community. When is the best time to consider implementing a structure in your business?

It's Easier Breaking Rules with No Purpose

The advice is to know what you want and have a process. The process will see you suffering from tunnel vision and focusing on the numbers alone. The purpose of why you are doing what you are doing gets overshadowed by the revenue.

Once you start testing the market, a significant risk is that you get used to reaping the rewards. So much so that you never have the drive to revisit and flesh out those HouseRules. Therefore your core values are not stated but left to others to conclude. There also needs to be a guide to provide your team’s assistance to stay on track. Having others infer their version of your purpose can only lead to confusion.

Make Meaningful Rules

How do you expect to impose and enforce your rules on others if they mean nothing to you? It would be lame to resort to the tired excuses of I’m the boss, and I said so!” “Do as I say and not as I do” doesn’t build that meaningful relationship of “know, like, trust” that others are constantly bleating on about.

To show others that you are sincere is to stay true to yourself.
The art of manipulation is rift. At times it’s not readily apparent whether the manipulator knows what they are doing because they follow the advice of others. Pleasing your clientele will generate revenue; however, some individuals seek more than surface gratification in today’s world. How else would a global, high-profile investment firm like Goldman Sachs end up with a penalty?

Prevent Breaking Rules with Flexibility

Refrain from blindsiding yourself in business with rules that you know will never be followed or, worst, having policies that you know you can’t or won’t be monitored or enforced.

I say it all the time; your rules are not biblical covenants. You put in place what you have considered will guide you for the foreseeable future. It’s not a fairytale, and there is no happily ever after. Your rules will evolve as your business becomes more established. They will also be affected by your evolution, exposure and comfort levels.

You have control over what happens in your business but will still be affected by external circumstances. Some will be idyllic and others challenging. The rules of your house will guide you in those situations, and when it comes time to lean in or pivot, you can do so confidently.

It can sometimes be a lot, but when you take your time and follow the right convictions, you should be alright. When you need clarification on whether your policies and procedures align with your business today, book a Humming session to discuss your concerns. And remember, there is always the option to have a policy review.

Let me not keep you any longer because time is precious.  Especially if you’re trying to determine my value and whether to work with me.   Look out for the next Ethical Insight, but if you cannot wait any longer, go ahead and book a Sip & Chat.

CAS Ltd, The Ethical Strategist, Cas Johnson - find the balance for your business with policies and culture.

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