A Grounded Pause for Ethical Leadership
Flutter
A clarity conversation for SME founders when something feels misaligned but hasn’t fallen apart.
When "something" starts signalling for attention
Signals are being missed because structure isn’t keeping pace. Your business has grown, evolved and taken on more responsibility – a team, projects, decisions.
On the surface, things are still moving but underneath, something feels… off. It shows up in repeated questions, delayed decisions and quiet tension. Small issues begin to carry more weight than they should.
This isn’t failure; it’s information
Flutter creates space to pause without stopping, reassessing what’s taking hold before misalignment settles into habit.
Before it starts costing more than clarity.
"For founders who don’t see policies as boring but recognise their importance for a humming business."
What Flutter creates space for
Flutter is a focused one-to-one conversation.
It’s about naming the tension that’s being felt.
Creating enough clarity to understand what deserves attention to settle the environment and bring back the rhythm.
This is a moment of pause, not to bury the unease. An opportunity to move differently, to listen properly, regain perspective and respond before decisions are rushed or avoided.
What happens in the session?
During Flutter, we explore:
- where tension is showing up
- what feels unclear or unsettled
- which patterns are repeating without explanation
Think of Flutter as the hummingbird passing through; a brief stillness in motion that allows orientation to return.
"This isn’t therapy. It’s triage, with empathy, expertise and ethical grounding."
You'll walk away with
You’ll leave the session with:
clarity about what’s actually asking for attention
language to describe what feels off
a grounded sense of what matters now and what can wait
Before misalignment becomes noise
Flutter is for moments when something doesn’t feel settled but clarity hasn’t disappeared entirely.
It offers a calm, ethical pause; one that allows you to move forward without haste, avoidance or second-guessing.
- 60-minute clarity-focused conversation
- Grounded, ethical perspective
- No judgement (only careful attention).
Book your Flutter £110.00
"Your business deserves better than patchwork policies."
Flutter Frequently Asked Questions
Flutter creates space to pause without stopping forward motion.
Much like the hummingbird’s backward glide, it allows orientation to return before choosing where to land next.
Contrary to what many assume as “time away” from the business, this session creates the distance needed to see the wider landscape, before zooming back in on the areas that require attention.
Flutter is for business founders with growing teams of around 10–50 people, who are beginning to feel the tension growth brings when change is needed.
Policies and procedures need to evolve as the business does. Whether you’re:
- establishing structure,
- navigating a recent growth spurt, or
- preparing to step back and leave things in good order,
there comes a point where movement alone no longer brings clarity. After a period of growth, things begin to sway.
That’s when Flutter is most effective; allowing you to notice what’s shifting beneath the surface and prepare for what’s next, before it demands attention and disrupts momentum.
A Flutter session is a focused, one-to-one conversation held in a calm, uninterrupted space.
It gives founders enough space from the day-to-day to speak freely about what’s been weighing on them, even if it can’t yet be named clearly.
The session is conversational, not prescriptive. You bring the situation as it is. Together, we pay attention to what’s being signalled beneath the surface:
- where tension is gathering,
- where clarity has thinned, and
- where assumptions may be filling the gaps.
Nothing is rushed. Nothing is forced.
By the end of the session, you’ll have a clearer sense of what matters most in the present moment and whether the next step is observation, adjustment, or deeper review.
Flutter is shaped by working with founders across a wide range of industries, including professional services, construction, creative businesses, hospitality, energy and consultancy.
While the context may differ, the signals are often the same. After a period of growth, the business begins to feel heavier to operate. Decision-making slows down. Questions repeat. Tension appears where clarity used to rest.
Flutter focuses on noticing those early patterns (regardless of industry) and creating space to understand what they’re pointing to, before assumptions or quick fixes take hold.
Some founders choose to sit with what’s emerged. Others decide to take a closer look at structure.
Flutter doesn’t prescribe; it simply makes it visible.
Flutter isn’t about fixing, diagnosing or resolving everything in one conversation.
It doesn’t replace structured review, policy work, or deeper engagement.
Flutter exists to create enough clarity to see what’s asking for attention and enough steadiness to decide how (or whether) to respond.