Why this conversation exists
Most founders can sense when something in business isn’t quite right, even if they can’t yet name it.
This is often the moment where pushing on feels easier than stopping. Pausing can feel costly, money already committed, energy stretched and time scarce. Momentum is relied upon to course correct.
In reality, this is usually the point where a pause is the more responsible choice.
This conversation exists to create that pause. To recognise the signals the business is giving before deciding how to respond.
Many businesses don’t lose direction; they lose alignment. When that happens, more action isn’t the answer. Better awareness is.
The first conversation
A 30 minute Sip & Chat
This is not about rushing to react.
Before direction is chosen, there’s value in hovering long enough to understand what within the business is calling for attention.
This conversation is designed to do exactly that. It creates space to review the situation without blame, haste or the pressure to perform.
There is no diagnosis, no advice, and no fixing in this conversation. Those decisions come later, once there is clarity on what the ecosystem is asking for.
It’s a brief conversation, but a deliberate one. For founders or members of the leadership team who are willing to pause, notice and take responsibility for the next move, rather than default to habit or momentum.
Choose a time that works
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