A Grounded Take on Your Policies
Flutter
A clarity session for SME founders and leaders to catch their breath, refocus and reconnect leadership with values.
The Bigger You Grow, the Harder It Is to Hear Yourself
You’ve grown, evolved, and expanded, but now something feels… off.
Processes that once worked feel clunky. Communication’s starting to fray. You’re juggling too much and quietly wondering when things stopped making sense.
You’re not failing. You’re simply out of sync.
This is your moment to pause, reconnect, and tune back into your internal ecosystem. Let’s uncover where the misalignment is.
Before it starts costing more than clarity.
"Policies are like HouseRules. And when those rules are unclear or outdated, your team can’t thrive, no matter how talented they are."
A guiding principle worth repeating. It’s the quiet systems, not the loud strategies, that keep things together.
The Cost of Bad Policies
Most founders wait until something breaks before taking action. A resignation, a client complaint or rising internal tension becomes the trigger to consult the dusty policy folder.
Yet behind every:
Frustrated team member,
Missed deadline
Growing sense of chaos…
…is usually a silent misalignment culprit.
Vague policies
Inherited procedures that no longer fit
Unclear expectations between leadership and team
These aren’t small gaps. They’re cracks in the foundation. Left unchecked, they lead to burnout, mistrust and culture drift.
Don't wait for a crisis. Realign before the damage becomes visible.
Flutter - Your Moment to Realign
A Fresh Perspective Rooted in Ethics
Flutter is the first tier of your ethical ecosystem. A light, focused session that helps you pause and reflect on where things are going off track.
It’s not about policies on paper. It’s about real conversations.
You speak. The Ethical Strategist listens. Together, we untangle the knots.
You’ll walk away with:
- An immediate sense of clarity
- Key insights into what’s causing friction
- A prioritised list of where to begin (and what to release)
This isn’t therapy. It’s triage, with empathy, expertise, and ethical grounding.
Think of Flutter as the hummingbird’s first pass. Swift, insightful and focused on giving you enough clarity to make your next move.
Flutter is Ideal For You
The Next Step to building an Ethical Business
This session is ideal if you
- Feel things are “off” but can’t quite name it
- Recently hired or expanded and the team dynamics have shifted
- Sense rising frustration in your team but your policies haven’t been touched in a while
- Want to work more ethically but don’t know where to begin
Flutter gives you the first scan. The insight to realign before you accidentally build shaky foundations.
The Longer You Wait, the Louder the Noise of Chaos
Let’s quiet the chaos and return to the calm, ethical rhythm of a humming business.
60-minute conversation
Clarity-focused insight
- No judgement, only grounded guidance
Book your Flutter session now £110.00
Your business deserves better than patchwork policies
Flutter Frequently Asked Questions
Flutter is a one-time consultation designed to bring immediate clarity to overwhelmed founders. A focused conversation with The Ethical Strategist to explore a pressing concern. Usually, the kind that creeps in after a period of growth or change.
The “Flutter” is inspired by the hummingbird. The symbolism of agility, insight, and purposeful movement, much like this session. It’s a simple yet high-impact moment to:
- pause,
- assess, and
- start realigning your internal ecosystem.
CAS Ltd offers more hands-on transformation. We work together to craft and embed your HouseRules. But Flutter is a good place to begin.
Flutter sessions are designed for business founders short on time. With a growing team of between 10 and 50 individuals, you’re starting to feel the strain that growth brings.
Policies and procedures need to evolve as your business does. Whether you’re –
establishing structure,
navigating a recent growth spurt, or
preparing to step away and leave things in good order,
Flutter offers the space to pause, reflect, and recalibrate quickly.
From working with founders across various industries, one pattern stands out. Things often start to wobble after a period of growth. That’s when this session is most powerful. It enables you to spot what’s shifting beneath the surface and prepare for the changes ahead.
A Flutter is a virtual meeting. Giving you the space to pause without leaving your day-to-day completely behind. All you need is an uninterrupted hour and an open mind.
The session is conversational, not prescriptive. You bring the concerns (even if you can’t quite name them yet). Together we’ll unpack what’s happening. The Ethical Strategist listens and detects the policy gaps. It’s then we can explore the options of next steps.
In-person sessions can be arranged (if necessary), but may involve additional cost and scheduling considerations.
Flutter acts like a simplified policy and procedure audit. Misaligned policies are those that no one knows exist. Or worse, they’re ignored because they don’t work in practice.
They’re the cracks. A new hire who’s not properly onboarded. A training programme that confuses more than it helps. Or a customer policy that doesn’t match how your team delivers.
Sometimes, it’s not the fault of the policy, it’s that you’ve outgrown it. Other times, it’s down to not having one at all and you’re feeling the pressure. Uncertainty comes when outsourcing, hiring your first employee, or launching a new service.
In a Flutter session, we bring those hidden or neglected areas into the open. Addressing them before they turn into legal headaches, team friction, or lost trust.
The beauty of the HouseRules method is its adaptability; it works across industries.
With experience in the following sectors: construction, hospitality, finance, and energy. Along with a legal background, practical insights derive from an array of workplaces.
The Ethical Strategist isn’t here to tell you how to perform in your field. Instead, the focus is on creating an internal ecosystem. With clear, supportive rules for your team to contribute, develop and prosper. Alongside alleviating the common pain points:
high turnover,
internal conflict, and
stagnation
before they start costing you.
Other consultants often start with a ready made solution; a standard template bundle approach. You get advice only after you fit into their structure.
At CAS Ltd, we start with a conversation.
There are no plug-and-play answers. Policies and procedures are more than mere documents. They’re your commitment or pledge to others. Understanding them (and the consequences if they’re off) protects your business long-term.
That’s why your questions are the building blocks for a Flutter session. Bring them all, this is your space to ask without fear, test your thinking, and build confidence in your next move.