Taking the lead in business goes beyond selecting a title. As business owners, we have a duty to educate our clientele. Too often sales and marketing consume every second of our time. Then it’s a surprise when the sale is not finalised or returned. Negative feedback no matter how constructive falls on blocked ears. However where there is a lack of sharing the process with others (be that the team or the client), it is impossible to keep up. Leaving the door wide open to doubts, regrets and countless questions.
Review the three real-life examples of where the business owner has failed to take care of the business and ended up missing out due to not having a process to keep the client engaged. The lack of understanding has a negative impact on the business.
To start a business because of the burning desire to positively impact the lives of others is great. But well-meaning intentions alone do not make a successful business. The specialist knowledge that you have for your chosen area may not be widely known or appreciated by the client. It’s not enough for you to just do your job until you explicitly explain in a manner that the client understands you could begin the relationship at cross purposes.
The lawyer who won't make a decision
Why would you do it alone when you can do it with company?
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